The Traditional Family Life Cycle

The Traditional Family Life Cycle Traditional Family Life Cycle: Traditionally the life cycle, illustrated a progression of stages through which families passed; it comprised stages, starting from bachelorhood (single), to married (couple), to family growth (parenthood: birth of children), to family contraction (grown up children leaving home for studies or employment) to post parenthood (all children leaving home) to dissolution (single survivor: death of one of the spouses). Based on these, the traditional FLC can be synthesized into five basic stages, which may be mentioned as follows: Stage I: Bachelorhood: Young single adult (male/female) living apart from parents and into a livelihood. Stage II: Honeymooners: Young married couple. Stage III: Parenthood: Married couple with at least one child living with them at home. Stage IV: Postparenthood: An older married couple with no children living at home. Children have left home for studies or for employment. Stage V: Dissolution: One surviving spouse. These stages, consumption patterns and the product preferences are explained below: 1. Stage I: Bachelorhood: The stage comprises a young single adult (male/female) living apart from parents and into a livelihood. While incomes are low as they have just started a career, financial burdens and responsibilities are also low. As such bachelors have a high level of disposable income. Priorities and Preferences of Purchase: They tend to spend their money on house rent, basic furniture and kitchen equipment. They are recreation oriented and like to spend on purchase of automobiles (particularly motor bikes), travel (trekking and holidays), adventure sports (motor racing, bungee jumping etc.), health clubs, clothes and fashion accessories. Implications for Marketers: Marketers realize that bachelors possess large disposable income; they find in them an attractive segment for sports, travel, entertainment and fun. 2. Stage II: Honeymooners: The stage comprises a newly married couple and continues till the first child is born. One of the spouses may be working or both may be working. They are financially better off than they would be in the next stages. If both are working, income is higher. If both are working, the couple has discretionary income at hand that permits a good lifestyle, and provides for purchases or savings. Priorities and Preferences of Purchase: They tend to spend on creating a home for themselves. They spend on cars, furniture, curtains and upholstery, electronics, kitchen appliances and utensils, and vacations. Implications for Marketers: They form an attractive segment for the marketer as they form the highest purchase rate amongst segments. The highest average purchase of durables takes place in this stage. 3. Stage III: Parenthood: The stage comprises married couples with children. This stage extends for about a long 20-25 year period; and could be further broken up into three stages, viz., Full Nest I, Full Nest II and Full Nest III. Throughout these stages, the size and structure of the family gradually changes, so does income and expenses with varying priorities. The financial expenses increase rapidly with children being born in Full Nest I and gradually decrease as children become independent and self-supporting as one reaches Full Nest III. Full Nest I: The youngest child in the family is six or below. Priorities and Preferences of Purchase: While liquidity of cash is low, expenses are high. The family spends on baby food, diapers, medicines for cough and cold, doctor visits, child toys and games, school admissions and fees and insurance policies. There are increased expenses on child care. Implications for Marketers: At this stage, purchasing is at the peak, and so this is an attractive segment for the marketer. The children in the family begin to impact family purchases, and are a huge potential for future. Full Nest II: The youngest child in the family is six or above. Generally the stage comprises children aged 6-12 years. Priorities and Preferences of Purchase: Financial position gets better as one begins to rise up the ladder. If the wife is also working, children are à ¢Ã¢â€š ¬Ã…“latchkey kids.à ¢Ã¢â€š ¬Ã‚  The family spends on food, clothes for children, education of children, insurance policies and investments. They also pay for medical expenses and particularly, dental treatment. They go in for deals; buy larger-size packages, and economy packs. For example, junk food, fashion clothing and accessories, video games etc. are prime demands. Implications for Marketers: At this stage, purchasing is still at the peak, and so this is also an attractive segment for the marketer. The children, as also teenagers continue to impact family purchases. The latchkey kids are a potential for home delivered junk food like pizzas and burgers. Full nest III: They are older married couples with dependent and/or independent children but staying together at home. Children reach the higher educational level; one of them may start earning too. Priorities and Preferences of Purchase: The family income continues to increase and so do expenses. The family continues to spend on food, clothes for teenagers, higher education of children, and also repeat purchase of durables that were bought in honeymooning stage or Full Nest I. The family buys new furniture, electronic goods and appliances and cars. Thus there is high average purchase of durables. The family also invests in real estate and property and/or flats. They continue to spend on medical expenses, particularly dentists and visit general physicians for regular checkups. Implications for Marketers: At this stage, income begins to increase as one of the children begins to earn. As expenses see a rise, the stage offers a potential for marketers. 4. Stage IV: Postparenthood: This is a stage that occurs once children have left home. They leave home first for education, and then for employment. As they complete their education, and find employment, they gradually leave home one by one, thus, leaving the nest. Thus, this stage has also been broken into two stages, viz., Empty Nest I and Empty Nest II. As one moves across Empty Nest I and II, the size and structure of the family changes (quite similar to the Parenthood stage and the Full Nest I, II and III). Empty Nest I: This is a stage that occurs when at least one of the children has left home. He/she has completed education, taken up a job and has left home to start his/her home. He/she is independent and can manage on own. While children are managing to start up on their own, parents are still working. Priorities and Preferences of Purchase: The family size gradually begins to shrink. Parents are still earning; expenses gradually reduce, and so there is highest level of savings and disposable income at hand. The family spends on food, instalments for real estate/house, higher education of the dependent children, and, medical expenses on dentist, physiotherapy and heart. They have leisure time in hand, and watch television, movies, and may even go on a vacation. Implications for Marketers: At this stage, the couple beings to again have disposable income in hand. Financial responsibilities towards children begin to decrease. This stage offers potential for marketers who are involved in providing services like leisure, travel and holiday. Empty Nest II: In this stage, all the children have left home, and the couple has retired from occupation. They live on pension and other social security investments. If health permits, they take up part-time jobs. Priorities and Preferences of Purchase: The couple has higher disposable incomes because of savings and investments, and they have fewer expenses. They decide to spend on all that they had been thinking to spend on but had not been able to because of familial responsibilities. They spend money on food, travel and holidays, watch TV and form hobby clubs. They refurnish their home or may even move to newer homes after retirement. Medical expenses also see a rise. However, for those older retired couples who do not have much income from adequate savings and investments, the situation is much different. There is a sharp drop in their income. Implications for Marketers: The stage is lucrative for those involved in the entertainment industry. Many industries provide special discounts in travel and stay as à ¢Ã¢â€š ¬Ã…“Senior Citizen benefits, for example, hotels, airlines and railways. Banks and financial institutions also have special facilities for those above 60, especially higher rates of interest on deposits. 5. Stage V: Dissolution: This stage in the FLC occurs when one of the couple dies, and leaves behind the other surviving spouse. Priorities and Preferences of Purchase: When one of the spouses is still earning, or earns money from savings and investments, things are little easier. However, if he/she is not earning, he/she follows a lifestyle that is economical. The primary expenditure is on medicines, checkups with doctors and restrictive diet. Implications for Marketers: The stage is characteristic of a widow/widower with lower income and least shopping and expenses. Modifications to the FLC: With changes in our society, a change in the traditional Family Life Cycle and the various stages through which it progressed earlier. There are various forms like single; late marriages; divorced (with/without children); dual income, no kids, live-ins etc. Consumer researchers have thus brought about changes in the traditional FLC, so as to reflect changes in the family and lifestyle arrangements. Broadly speaking households may be classified as family households and non-family households (single individual or live-ins). Each of these family types has varying features and characteristics, which also get exhibited in their buying patterns and consumption expenditure. Family life cycle of Dominos Pizza Bachelorhood: Dominos pizza does not come under this stage because the income a person is very low and have to spend their money on house rent, basic furniture and kitchen equipment. Honeymooners: Dominos pizza comes under this stage because they tend to spend their money more. Parenthood: Dominos pizza also comes into this stage because in this the family income increases and then family continues to spend on food, clothes etc. Post parenthood: Dominos pizza comes under this stage because family is small but wants doing expenses. Dissolution: Dominos pizza does not come under this stage because their primary expenditure is on medicines, checkups and doctors. Family life cycle of Mobile Phones Bachelorhood: Mobile phones come under this stage because the income a person is very low but they have to spend their money on automobiles, clothes etc. Honeymooners: Mobile phones come under this stage because they tend to spend their money more. Parenthood: Mobile Phones also come into this stage because in this the family income increases and then family continues to spend on food, clothes, accessories etc. Post parenthood: Mobile phones come under this stage because family is small but wants doing expenses. Dissolution: Mobile Phone does not come under this stage because their primary expenditure is on medicines, checkups and doctors. Family life cycle of Mutual Funds Bachelorhood: Mutual Funds does not come under this stage because the income a person is very low but they have to spend their money on automobiles, clothes etc. Honeymooners: Mutual Funds come under this stage because they tend to spend their money more. Parenthood: Mutual Funds also come into this stage because in this the family income increases and then family continues to spend on food, clothes, accessories etc. Post parenthood: Mutual Funds come under this stage because family is small but wants doing expenses. Dissolution: Mutual Funds come under this stage because their primary expenditure is on medicines, checkups and doctors and spend for future stability.

College Admissions Essay - I Grew Up with Emily Dickinson

College Admissions Essay - I Grew Up with Emily Dickinson Emily Dickinson was a part of my household ever since I can recall. She was introduced to me quite dramatically. My mother, with her omnipresent distant look, would suddenly begin to recite the famous poetry as though taking inspiration from some preternatural cue. I understood that a transmigration was occurring, although it was hard to pinpoint the direction. At times, it seemed Emily was contacting my mother, giving her a phantom tap on the shoulder, indicating she would like to hear one of her poems recited in earth time. Sometimes it seemed that my mother reached out to Emily. Nodding as though in acknowledgement of a cosmic contract, my mother would begin to utter the poet’s odd but mesmerizing verse. It appeared to me that when she recited from memory, my mother left the confines of the dinner table and withdrew to the nineteenth century to have contact with the poet from Amherst. It was through this penchant of my mother’s that I developed a bit of a sense of po etry but, perhaps even more, a sense of history. Although my usual sense of the passing of time was marked by the typical events in the life of a young boy (first day of school, Halloween, Thanksgiving, and so on), when my mother spontaneously broke into verse, the effect was like that of being transported in a time machine. Years later, a professor of mine claimed the most radical form of distance learning was the book for it could transport one across time, not merely space. But experiencing my mother’s sojourns was much more conspicuous than quietly reading century-old poetry to oneself. Through the spoken word, I felt the past entering the present. The effect was mesmerizing, as though there was ... ...owing me a book she had won for receiving the English prize in her high school. It was The Collected Plays of James Barrie. I asked her who he was, and she told me that he had written Peter Pan. At the time, I was a bit disappointed to find that out. I had thought the flying boy had just always been there. But no. He was the creation of the flight of an author’s imagination. After my initial disappointment, though, I became aware that plays and books and poems didn’t come from nowhere, but from people who had the ability to tap into their creativity and give it shape. Through dozens of dinner table encounters, my mother helped me realize something about human nature and inventiveness. A setting that respects the roles of both imagination and reality makes the world a more rewarding and interesting place. Such a setting bears an eerie resemblance to Never Never Land.

Carolina Pad and the Bloggers Essay

1- April Whitlock received e-mail from Mommy bloggers requesting financial assistance to attend the upcoming bloggers conference. Bloggers promised a ward of mouth and written reviews about Carolina Pad Company. April must consider that bloggers hadn’t promised favorable review, just review. Also, she worried there was something dishonest about the case: wasn’t implicit that the reviews would be favorable? Moreover, is the act an ethical or not and would the payments be in violation of Carolina Pad’s Mission and Values statement. Finally, if she declined the bloggers’ request while questioning their ethical standards, would her relationship with any of the bloggers become strained? 2- April firmly believed the promotional considerations theses bloggers were offering could provide a significant higher rate of return for Carolina Pad than the company could receive from others such as advertising. Also, she realized that her competitors were receiving similar requests from these or other bloggers, and many of them were benefiting already from paying such requests. But, April also thinks that there are some dishonest about the whole situation and bloggers didn’t promised a favorable reviews and if is an ethical scenario or not. 3- If April agreed to pay the bloggers, the following stakeholders will be effected: a. Bloggers will be satisfied and received money for their job b. Carolina Pad company reputation and revenues will rise if the review is good, but it might enter in unethical stage which will affect its mission and values statement. c. Customers will be willing to buy more of the company products due to the good reviews. d. Employees such as April will be affected by getting better positions in the company due to the increase in company revenues, but it might affects their beliefs about the company mission and values statement. 4- In Virtues Method, honesty, loyalty, and respect from customers and employees will be affected badly if April decided to pay the bloggers. In Utilitarian Method, the benefit the company will receive from paying this small cost amount will be very high and the repetition will increase if April agrees to the deal. In the Rights Method, the right of speech will be influenced if the bloggers to take the payments and they will be force somehow to say only good things about the company. In the Justice Methods, the customers will be affected by false reviews about the company products which is not fair for them to buy products that they received different reviews or false about them. 5- I think April shouldn’t pay the  bloggers their financial support demand because it will affect the company Mission and Values statement badly. Also, the company repetition and revenues are at a high level at the moment. The company doesn’t any good reviews from paid bloggers to increase its values, repetition, and revenues.

Impact Of Trauma On A Child, Physically, Biologically, And...

After interviewing with Elizabeth Domingos-Shepard, MFT, I was able to gain a better understanding of the impact trauma has on a child, physically, biologically, and emotionally. Elizabeth (2016) explained that trauma can alter the chemistry of one’s brain by stating, â€Å"There is evidence in research that the brain actually is affected by trauma. It can alter the develop of the brain during significant periods of growth, particularly in the first years of life as well as in adolescence. For example, in cases of severe neglect, the brain doesn t grow as the rate it should due to lack of exposure to appropriate stimuli. However, with early intervention, the child can potentially catch up in brain development. This is due to the concept of neuroplasticity.† The actual removal of children from their caretaker can, â€Å"be as impactful or more impactful that the reason why they were re moved to begin with (abuse or neglect) (Domingos-Shepard, 2016). Elizabeth (2016) stresses the importance of assessment when dealing with a child who has experienced any trauma and that assessment is always ongoing. In details to how trauma impacts a child cognitively, physically, and emotionally, Elizabeth (2016) informs that children who have experienced abuse and/or neglect, may have a single incident of trauma or multiple incidents with they may experience a number of emotional, cognitive or physical consequences of trauma, such as brain development delays, development of an insecure attachmentShow MoreRelatedThe Effects Of Child Abuse On The Brain1653 Words   |  7 Pagesa violent house who are physically or sexually abused are more likely to then become abusive to their own children when they are adults. Abuse is a problem that reaches all ends of the earth. Stopping the cycle is hard, and abuse is no tradition any family wants to have. The cycle of abuse is studied by many, and researcher Coates (2010) explains the trauma of childhood abuse. 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